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Business & Society
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Organizational Responses to Negative Evaluation by External Stakeholders

The Role of Organizational Identity Characteristics in Organizational Response Formulation

Amy E. Randel

San Diego State University

Kimberly S. Jaussi

State University of New York, Binghamton

Stephen S. Standifird

University of San Diego

The authors offer a framework based on the stakeholder, organizational identity, and strategic response literatures to specify how organizational identity influences an organization’s responses to negative evaluation in the public domain by external stakeholders. The framework proposes how the number of organizational identities possessed by an organization and the level of perceived organizational identity threat affect which type of response an organization will adopt. Directions for future research are developed and implications for practicing managers are proposed.

Key Words: organizational identity • external stakeholders • strategic response • negative evaluation

This version was published on December 1, 2009

Business & Society, Vol. 48, No. 4, 438-466 (2009)
DOI: 10.1177/0007650308321667


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